
Recommended Reading
Casos Empresariales, Tomo I
Barber Kuri, Carlos Miguel, Díaz Becerril, Carlos Facundo, Franklin Fincowski, Enrique Benjamín, Furlong Vázquez, Margarita, Kerch Flores, Federico, Moreno Fabre, Raúl Alejandro, Watanabe Shiguematsu, Jorge Katsujiro
This book presents a fresh analysis of a series of real business cases from Mexico, examining how organizations of different sizes—from small businesses to large corporations—identified opportunities for improvement and developed strategies to address their unique challenges from their earliest stages.
Among the featured cases are Tequila Don Ramón, the resurgence of the Mexican wine industry, road concession operators, and the future of industrial waste commercialization. Although each case comes from a different industry, they all explore opportunities, risks, and strategic decision-making with the goal of encouraging deeper reflection and discussion among business leaders, students, and academics.
Note: Unfortunately, this book is currently available only in Spanish and has not yet been edited or published in English.
The Toyota Way
Jeffrey K. Liker
If you're beginning your TPS journey, this is one of the best places to start. Jeffrey Liker explains the principles behind Toyota's management philosophy in a way that remains relevant decades later.


Switch - How to change things when change is hard
Chip Heath & Dan Heath
One of the most practical books on leading change that I've ever read. Chip Heath and Dan Heath explain why successful change is not just about having the right strategy—it's about understanding how people think, feel, and act. If you're looking to build lasting improvements instead of short-lived initiatives, this book offers simple, practical, and remarkably powerful insights.






